HOW TO: Survive in Tomorrow’s Online Entertainment Industry
Brian Wallace is a social media consultant. He authors a blog at nowsourcing.com/blog.
With the economy showing no signs of bouncing back in 2009, consumers will inevitably be searching for channels of escapism, means to momentarily forget their everyday woes, financial and otherwise. Although most e-businesses are bracing for the worst, herein lies a tremendous opportunity for growth in the online entertainment industry.
Admittedly, the concept of a singular online entertainment industry is a bit overwhelming, for its segments are diverse and sprawling: websites ranging from e-production companies to video aggregators to web 2.0 entertainment news portals can all be classified under the industry’s umbrella. But despite the industry’s breadth, which is evolving at this very moment and in need of constant re-definition, there’s still a formula for success moving forward in a rocky economy.
Here’s the article…